5 Ways To Get Them To CLICK

Take a glance at your spam box, or your trash can, or the list of emails that you are about to delete without even reading them. When you are getting ready to send out your own form of internet marketing you will start looking at these emails a little differently. Many of us delete because we don't know who it is from, because we don't really need any more Omaha Steaks right now, or because it looks like someone is selling us something. Am I right? Keep that in mind when you are creating not only the content of your email campaign, but MORE importantly, when you are creating the subject line and even the from line of your email.


Here are 5 Ways to get them reading your message in no time:

1. Catch their attention with an exciting, intriguing subject line. (ie...You Know You want to...)


2. Legitimate email addresses only. This means get their permission before you email them, if not, you are a spammer.


3. Interactive emails with links to relevant sites, topics, products.


4. Content is KING! Make sure your campaign shows the reader what's in it for THEM!


5. Know your target market and make your campaign relevant and valuable to their lives.

The book Words That Sell by Richard Bayan is fabulous for getting the creative juices flowing! Check it out to the left under Kelly's Business Books.